Meet Jose Henrique Borghi, a Top Player in the Advertising World
Brazil has the best advertising agencies across the globe with ads campaigns used by Honda, Mitsubishi, American Express, and Unilever originating from Brazil. There are several individuals responsible for creating these advertisements that many relate to and love. One such person is Jose Henrique Borghi who has made a name for himself in the ad market such that many associates that name to creativity in the ads and marketing world. For instance, Mr. Borghi was behind the creation of ad campaigns for top companies including Ikea, Google, Western Union, Hyatt, Johnson & Johnson, Mattel, JetBlue, General Motors, Harley Davidson and Royal Caribbean among others.
Jose Henrique has over two decades in the advertising industry. Shortly after finishing his studies, Jose started off his profession working as an advertising agent for Ogilvy ad Academy in 1988. Later on, he joined other ad firms including Talent and DM9DDB. In 1999, Mr. Borghi career advanced when he was appointed the Chief Creative Officer at Leo Burnett where he worked diligently and got the top CEO position in the company until 2002.
He left Leo Burnett and partnered with Ray Erh and together they started BorgiErh adversity agency which later merged with Lowe+ Partners. In 2015, the Mullen Group purchased the company, and it became Mullen Lowe Brasil with Jose as it CEO, a position he still holds to date. Under Jose’s leadership and capable hands, Mullen Ad Agency has to continue to excel in many advertisements with greater coverage outside the Brazilian borders.
In its efforts to expand, the agency made another merger becoming Borghi/Lowe Agency in Brazil with Jose as its co-CEO with Andre Gomes. Mr. Borghi’s duties at the firm include administration of social media platforms, design planning mobile and digital marketing, performance analytics and public relations. Moreover, Jose Henrique has won several awards at key Brazilian and global events including being named the Advertising Professional of the year by the Brazilian Advertising Association (ABP) in 2014.