Posts in Category: Improve Profits

Squaw Valley Expanding Resort to Improve Profits and Increase Jobs

In a recent op ed in Auburn Journal,Squaw Valley’s new plans to attract tourists year round were examined. Squaw Valley is well known for its natural beauty, but visitation to Lake Tahoe slows in the spring. Mountain retreats have become a competitive market and Squaw Valley is looking to make changes to draw more visitors.  Learn more about Andy Wirth: and

Squaw Valley’s hope is to implement a plan that still conserves nature, while attracting more tourists and bringing jobs. Their goal is to invest in the community. The plan has been developed with input from the community, making it a truly collaborative effort. Due to the suggestions from the community, they have made alterations to the plan. The finalized plan will come before the Placer County board of supervisors for approval – Read more: Andy Wirth –

This plan will help to generation 25 million in tax revenue, which will go back into improving the community. Some of the community areas it will help are road improvements, snow removal, and environmental services. In addition to tax revenue, this expansion will bring 1400 new jobs to the community, reducing unemployment rates.

Protecting the environment is a priority during this project. The expansion will take place on 82 acres of parking lot to help conserve the natural beauty.

Andy Wirth is the CEO of Squaw Valley, and he is veteran of 25 years in the mountain and hotel industry (You can also click this link to read more: Andy Wirth – President & CEO @Squaw Valley Ski Resort). Wirth has received several professional and community awards, including Chairman’s Outstanding Service Award, Steamboat Springs Business Leader of the Year Award and earned a spot on the HSMAI Top 25 Minds in Hospitality and Travel Sales and Marketing list.

In 2013, Andy Wirth‘s right arm was ripped off but was surgically reattached, showing his resiliency. He is truly an accomplished business man in the mountain resort industry.