Posts in Category: Advertising Expert

Mullen Lowe Executive Jose Henrique Borghi Explains The Creative Process

Crafting the perfect advertising campaign can be a difficult and time-consuming process for those who began their career in Brazilian advertising in 1989, such as Mullen Lowe creative Jose Henrique Borghi. Understanding how and why certain decisions were taken as a TV, print, radio, or Online ad was created has recently been discussed by Jose Henrique Borghi as he explained the choices made during the creation of his ad agency’s CAIXA new savings campaign; the decision to use the Renato Russo song “Once Again” was taken as the song reflects the principles and ideas behind the company and the product it was launching.

The Mullen Lowe ad agency has been developing its position as a leader in the Brazilian advertising sector for a number of years and has a number of offices open across the major cities of the South American country. Jose Henrique Borghi has been keen to point out the advertising industry is a field where collaboration is an important aspect of work being done on a daily basis. The CAIXA campaign was actually completed in the Mullen Lowe Brasil offices in both Sao Paulo and Brasilia where different teams worked together to combine their skills to develop a campaign the agency is rightly proud of.

In explaining the different aspects of the CAIXA campaign to the public, Jose Henrique Borghi has revealed three different creatives from the Mullen Lowe advertising agency were involved in writing the campaign. The decision to focus the CAIXA campaign on a series of different areas of the media, including print and Online media options shows the depth of thought and planning going into the development of each and every campaign Mullen Lowe and Jose Henrique Borghi set out to complete for their clients.

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Jose Henrique Borghi – Leading Name in the Brazilian Advertising Industry

Jose Henrique Borghi has achieved tremendous success in the Brazilian advertising industry, and it is all because of his unconventional ideas and ad campaigns that he has created for his clients over the years. Jose Borghi is the man behind one of the most popular advertisements of all time that he created and conceptualized for wildlife conservation. The ad named “Mammals of Parmalat” is still remembered by many as one of the most inspiring ads ever created in Brazil.

Jose Henrique Borghi currently holds the designation of co-CEO at the third largest advertising agency in Brazil, Mullen Lowe Brazil. Jose has played a very significant role in the success of the advertising agency and has also helped it get some of the big accounts. Even though Jose Borghi has worked with many companies over the years, some of his clients that are worth mentioning are Mitsubishi, Unilever, and Fiat. The advertising campaign designed by Jose Henrique Borghi for Fiat Automobiles helped the company achieve great success after entering the Brazilian market, and achieve its sales target quite easily.

Jose Borghi graduated in Marketing from the leading institution in the country, Pontifical Catholic University. He has worked with some of the top most advertising firms in the country, such as FCB, Talent, Leo Burnett, and DM9DDB. Working with the top Advertising agencies helped him gain the experience as well as the exposure needed to survive in this highly challenging and competitive profession.

Jose Borghi has won many awards in the advertising world, including 20 Awards at the Cannes Film Festival, 16 Abril Awards, 7 Awards at the London Film Festival, 15 Awards at the New York Film Festival, and more. One of the reasons he continues to enjoy continuous patronage of his clients is that he has managed to deliver consistent results in the advertising business to his clients over the years, and he does so by providing unique and out-of-the-box solutions.

Knowing The Basic Needs of Advertising and Customer Service

One of the most important things to do when running a business is to know what the customer wants and how to serve the customer. In this fast paced world, everyone wants things to be done quickly. At the same time, everyone wants things to be done with very little error. This brings a challenge for a lot of businessmen. Fortunately, it is those that are very focused that are going to have the most success in what they are doing. As a matter of fact, it is the person who is the most focused and diligent that is going to go the farthest in his journey.

Among the people that manage to stay focused on their career is Lori Senecal. She is someone who knows how to look at all of the issues and focus on what needs to be done with the company. In her industry, advertising, it is very important that business owners make tons of money and fast. This is one thing that she has realized about advertising. Therefore, when she has taken over other industries, she has made sure that the main focus is on getting the tasks done and coming up with a very effective advertising campaign. You can visit Crunchbase to know more.

One common thing about other advertising companies is that they tend to be a little wasteful with their conversations. This is especially the case with smaller advertising agencies. However, Lori knows that timeliness and efficiency is what is good for business. Even clients that are looking for a more talky approach to advertising are better off with quick campaigns that are going to bring in a lot of good results for people. After all, there are a lot of monthly expenses that businesses have to pay in order to keep serving the customers. Therefore, Lori is looking out for their best interests.

Lori Senecal is currently training a successor to take over CP+B when she steps down as leader. She is hoping that the new leader is going to continue on in the culture of efficiency so that they will be able to see continued success for years to come.

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Meet Jose Henrique Borghi, a Top Player in the Advertising World

Brazil has the best advertising agencies across the globe with ads campaigns used by Honda, Mitsubishi, American Express, and Unilever originating from Brazil. There are several individuals responsible for creating these advertisements that many relate to and love. One such person is Jose Henrique Borghi who has made a name for himself in the ad market such that many associates that name to creativity in the ads and marketing world. For instance, Mr. Borghi was behind the creation of ad campaigns for top companies including Ikea, Google, Western Union, Hyatt, Johnson & Johnson, Mattel, JetBlue, General Motors, Harley Davidson and Royal Caribbean among others.

Jose Henrique has over two decades in the advertising industry. Shortly after finishing his studies, Jose started off his profession working as an advertising agent for Ogilvy ad Academy in 1988. Later on, he joined other ad firms including Talent and DM9DDB. In 1999, Mr. Borghi career advanced when he was appointed the Chief Creative Officer at Leo Burnett where he worked diligently and got the top CEO position in the company until 2002.

He left Leo Burnett and partnered with Ray Erh and together they started BorgiErh adversity agency which later merged with Lowe+ Partners. In 2015, the Mullen Group purchased the company, and it became Mullen Lowe Brasil with Jose as it CEO, a position he still holds to date. Under Jose’s leadership and capable hands, Mullen Ad Agency has to continue to excel in many advertisements with greater coverage outside the Brazilian borders.

In its efforts to expand, the agency made another merger becoming Borghi/Lowe Agency in Brazil with Jose as its co-CEO with Andre Gomes. Mr. Borghi’s duties at the firm include administration of social media platforms, design planning mobile and digital marketing, performance analytics and public relations. Moreover, Jose Henrique has won several awards at key Brazilian and global events including being named the Advertising Professional of the year by the Brazilian Advertising Association (ABP) in 2014.

YouTube: https://www.youtube.com/watch?v=8yw42Fqc87E