Born on 13th May 1972 in Porto Alegre, RS, Eduardo Sirotsky Melzer, commonly known as Duda Melzer is one of the most successful entrepreneurs in Brazil.
At 26, Eduardo Sirotsky Melzer graduated from the Pontifical Catholic University of Rio Grande do Sul in Business Administration in 1998. In the quest for further knowledge in his field, Duda continued learning, and at the moment, he holds a Master of Business Administration. He also studied two other executive courses from Harvard Business School; Building and Leading Customer Centric Organizations and Effective Strategies for Media Companies. Visit Clicrbs for more details.
Duda began his profession in Brazil in the financial and market franchise. In 2002, he served as the Senior Financial Analyst at Delphi Corporation and was the Director General of BoxTop Media. In 2004, Sirotsky joined the RBS group where he served as Director General for the national market. He acted as the Vice President of the Market and Business Development from 2008, and as of 2010, he was RBS Group’s Executive Vice President. He became RBS’s CEO on 3rd July 2012 and from 1st January 2016, he succeeded his uncle, Nelson Sirotsky as the Company’s Chairman of the Board of Directors.
Duda is the director of Mercosul Biennial. He is the founder as well as the chairman of Digital e.Bricks and a partner of the e.Bricks Ventures which operates in US and Brazil.
Under Duda’s management, the RBS Group in 2014 was recognized among the three media and internet firms in the nation which generated the most value for their audiences. In a research done by the Abril publisher, RBS featured among the ten most innovative organizations in Brazil.
In 2016, Duda was selected to compile the list of leaders of Cambridge Institute for Family Enterprise. Every year, this selection collects twenty-five members of the new era of the outstanding entrepreneurial families from every part of the world that should be emulated in the community. He has won numerous awards including “Entrepreneur of the Year Award 2015 (Ernst and Young)” in the Family Business Category.
Duda says that his inspiration for such an incredible legacy comes from John Davis, an American Harvard professor and family business specialist, Jim Collins, and Ram Charan. He is married with three children and is passionate about sports. Follow Duda on Twitter