Bradesco Bank And Its Current Leadership

Luiz Carlos Trabuco Cappi was appointed to the position of President in 2009 of the Brazilian Bradesco Bank, and he is also on the bank’s Board of Directors as its Chairman. Luiz Carlos Trabuco Cappi is the 4th President of the banking establishment. He had dedicated his career to the Bradesco Bank joining it when he was only 17.

When he was at 17, Luiz Carlos Trabuco Cappi started up his career at the lowest rank in the bank as a clerk and then he worked on a vast number of assignments and positions over the next fifteen years. His highest position was that of Marketing Director. Luiz Carlos Trabuco Cappi modernized the communication of the establishment fro which the Bradesco Bank was recognized. Luiz Carlos Trabuco Cappi was the Marketing Director of the Bradesco Bank for about eight years.

In 1992, Luiz Carlos Trabuco Capps received a promotion and so he assumed the post of Chief Executive Officer of one of Bradesco’s privately owned companies called Bradesco Vida e Previdencia, working in private pensions. Luiz Carlos Trabuco Cappi was at the position until 1998 when he was promoted again.

His next position at the establishment was that of Managing Director of the Bradesco Bank. A year later, Luiz Carlos Trabuco Cappi was elected to be the corporation’s Executive Vice President.

By 2003, Luiz Carlos Trabuco Cappi was the President of Bradesco Seguros which included eight businesses under its cap, such as the Bradesco Saude and the Bradesco Vida e Providencia. At the position, Luiz Carlos Trabuco Cappi coordinated the launch of shares of Bradesco which appeared on the New York Stock Exchange. During his tenure, Bradesco Seguros excelled and more than doubled its growth and national leadership in its line of work.


After having dedicated 40 years to Bradesco bank and having held a variety of positions within the establishment, Luiz Carlos Trabuco Cappi was promoted to its President in 2009, succeeding Márcio Artur Laurelli Cypriano. As President, Luiz Carlos Trabuco Cappi led the largest acquisition that the Bradesco Bank had ever made. He headed the bank’s purchase of HSBC and was recognized by the name Entrepreneur of the Year.

Luiz Carlos Trabuco Cappi led the establishment of the corporate university Unibrad. It provides personalized qualifications to future employees and executives of Bradesco. The Unibrad university was recognized as “Top corporate university in the world” by the GlobalCCU Awards in 2017. In the same year in October, Luiz Carlos Trabuco Cappi became the Chairman of the Board of Directors, succeeding Lazaro de Mello Brandao who stepped away from the position at the age of 91 after having had it for more than 25 years. Luiz Carlos Trabuco became the third board leader of the Bradesco Bank after Lazaro Brandao and the bank’s founder Amador Aguiar.

The Bradesco Bank, established by Amador Aguiar, as launched in the March of 1943. At the age of 74, the banking corporation is the second largest in the nation. The bank provides general banking, retail banking, investment banking, insurance private banking, asset management, as well as private equity services. As of 2016, the Bradesco Bank achieved a yearly revenue of 50 billion dollars. The corporation owns two subsidiaries called Bradespar and Bradesco Seguro which includes eight businesses within itself.

The founder Amador Aguiar started working in the banking sector when he was 22 at the Banco Noroeste, a branch of Birigui. From the humble position of office boy, Amador Aguiar started learning about banking and later started work at other banking establishments. He climbed up the ladder until he decided to establish his business and so the Bradesco Bank came into play. The business is now headquartered in Sao Paulo Brazil.


Leave a Reply

Your email address will not be published. Required fields are marked *