Many companies begin because there is an issue or a problem that they want to solve. A solution is developed, and the business begins because the solution should be available to everyone on the market. That is how Fabletics began. CEO Don Ressler and his wife discovered an issue with their athletic wear, and Don created a solution to that problem.
Don Ressler and his wife spend a lot of time in athletic wear. They have both been athletic their entire lives. They noticed that all of the clothing they were wearing all looked the same and was not very comfortable to wear. Fabletics was created to bring fashion-forward, comfortable clothing to customers.
Fabletics was created in late 2013. Don Ressler and Adam Goldenberg are the founders and co-CEOs of Fabletics. They brought in Kate Hudson to be the face of the brand. Kate Hudson is an actress, daughter, and author. She is also very athletic has worn athletic wear all her life. Kate brings new ideas to athletic clothing.
Fabletics is a new company on the market, but they brought a new approach to the table. They began as an online company. They focused heavily on getting to know their customers and creating relationships with them. Their VIP membership on apparelnews.net is an example of this. Customers are asked questions about their likes and dislikes. Products are then chosen for the customers based on their answers.
Feedback is also very important to everyone at Fabletics. If an issue comes up, everyone gets involved in making sure the issue is corrected. Improvements are made when the time is right to make sure things continue in a positive direction at https://centraljerseyworkingmoms.com/how-does-don-ressler-run-justfab-and-fabletics/.
Kate Hudson has been a huge benefit to Fabletics. She is well known to the world and she has the face recognition. She is also heavily involved in the behinds the scenes action as well. She helps with designing the clothing, and she has a hand in making sure they are selling quality items. She is a living example of what Fabletics is all about.
Even though Fabletics is just over three years old, they have already made a name for themselves. They have a good, quality product available, and they are very aware of who their customers are. Fabletics has built a strong brand and they are on track to continue going up.