Mullen Lowe Executive Jose Henrique Borghi Explains The Creative Process

Crafting the perfect advertising campaign can be a difficult and time-consuming process for those who began their career in Brazilian advertising in 1989, such as Mullen Lowe creative Jose Henrique Borghi. Understanding how and why certain decisions were taken as a TV, print, radio, or Online ad was created has recently been discussed by Jose Henrique Borghi as he explained the choices made during the creation of his ad agency’s CAIXA new savings campaign; the decision to use the Renato Russo song “Once Again” was taken as the song reflects the principles and ideas behind the company and the product it was launching.

The Mullen Lowe ad agency has been developing its position as a leader in the Brazilian advertising sector for a number of years and has a number of offices open across the major cities of the South American country. Jose Henrique Borghi has been keen to point out the advertising industry is a field where collaboration is an important aspect of work being done on a daily basis. The CAIXA campaign was actually completed in the Mullen Lowe Brasil offices in both Sao Paulo and Brasilia where different teams worked together to combine their skills to develop a campaign the agency is rightly proud of.

In explaining the different aspects of the CAIXA campaign to the public, Jose Henrique Borghi has revealed three different creatives from the Mullen Lowe advertising agency were involved in writing the campaign. The decision to focus the CAIXA campaign on a series of different areas of the media, including print and Online media options shows the depth of thought and planning going into the development of each and every campaign Mullen Lowe and Jose Henrique Borghi set out to complete for their clients.

To know more visit @: grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/

Career Background of the Successful Businessman Duda Melzer Mary

Born on 13th May 1972 in Porto Alegre, RS, Eduardo Sirotsky Melzer, commonly known as Duda Melzer is one of the most successful entrepreneurs in Brazil.

Educational Background

At 26, Eduardo Sirotsky Melzer graduated from the Pontifical Catholic University of Rio Grande do Sul in Business Administration in 1998. In the quest for further knowledge in his field, Duda continued learning, and at the moment, he holds a Master of Business Administration. He also studied two other executive courses from Harvard Business School; Building and Leading Customer Centric Organizations and Effective Strategies for Media Companies. Visit Clicrbs for more details.

Career Background

Duda began his profession in Brazil in the financial and market franchise. In 2002, he served as the Senior Financial Analyst at Delphi Corporation and was the Director General of BoxTop Media. In 2004, Sirotsky joined the RBS group where he served as Director General for the national market. He acted as the Vice President of the Market and Business Development from 2008, and as of 2010, he was RBS Group’s Executive Vice President. He became RBS’s CEO on 3rd July 2012 and from 1st January 2016, he succeeded his uncle, Nelson Sirotsky as the Company’s Chairman of the Board of Directors.

Duda is the director of Mercosul Biennial. He is the founder as well as the chairman of Digital e.Bricks and a partner of the e.Bricks Ventures which operates in US and Brazil.

Achievements

Under Duda’s management, the RBS Group in 2014 was recognized among the three media and internet firms in the nation which generated the most value for their audiences. In a research done by the Abril publisher, RBS featured among the ten most innovative organizations in Brazil.

In 2016, Duda was selected to compile the list of leaders of Cambridge Institute for Family Enterprise. Every year, this selection collects twenty-five members of the new era of the outstanding entrepreneurial families from every part of the world that should be emulated in the community. He has won numerous awards including “Entrepreneur of the Year Award 2015 (Ernst and Young)” in the Family Business Category.

Duda says that his inspiration for such an incredible legacy comes from John Davis, an American Harvard professor and family business specialist, Jim Collins, and Ram Charan. He is married with three children and is passionate about sports. Follow Duda on Twitter

Reference: http://g1.globo.com/rs/rio-grande-do-sul/jornal-do-almoco/videos/v/presidente-do-grupo-rbs-eduardo-sirotsky-melzer-falar-sobre-a-transformacao-da-zh/3321858/

Have You Heard Of Brian Torchin?

Who is Brian Torchin? For one, he is the developer and owner of HCRC (Healthcare Recruitment Counselors) out of Philadelphia Pennsylvania. Brian saw the need for medical professionals to have a place they can go to that assists them in finding employment in the medical field.

As a Chiropractor, Brian Torchin realized that medical positions were not readily available when searching the newspaper for employment. Doctors, nurses, nurse practitioners, etc. relied heavily on word of mouth or recruitment from a hospital. With this knowledge in hand, he created HCRC in March of 2005.

Brian Torchin became a Chiropractor after graduating first from the University of Delaware with a Bachelors in Exercise Science and then completing Chiropractic College in NY. His vision to link medical professionals to open positions as well as professional counseling and helpful articles has been an asset to many.

If you look Brian Torchin up on the internet, there are dozens of sites that feature his accomplishment with HCRC and offer contact information as well as links to his official HCRC home page. Linkedln, Wellness (Doctor Directory), Product Hunt and Crunchbase are just a few of the sites you can find his profile on.

There is also a nicely written article on the website CNN ireport that gives a small biography of Brian’s accomplishments with his company HCRC and how it has been an asset to the medical field. Learn more about Brian Torchin: https://vimeo.com/briantorchin and http://www.wellness.com/dir/458034/chiropractor/pa/philadelphia/brian-torchin-dc

On a personal side, Brian’s Facebook page has several links to other helpful medical websites as well as a long list of friends that are in the medical field. He has “liked” many medical pages and groups as well as a few “personal” areas of interest. For the ladies, he does not list a relationship but does have one picture of a small boy riding on his shoulders. I’m not sure if it is his child, but I don’t see a ring on his finger either. wink..wink

His page touts one positive review, so help the man out and review his amazing accomplishments.

If you find him on Twitter, from what I saw, his tweets are to help others by listing available medical positions in America, Canada and Australia as well as wisely using the site to tweet about HCRC and how to find the official webpage.

It takes a strong mind and an even stronger will to build such an amazing business where nothing like it existed. The hard work and dedication has really worked for Brian and I am sure he hope it is useful for you too.

Jason Hope – A Successful Serial Entrepreneur and a Self-Proclaimed Futurist

Jason Hope is a well-known businessman, futurist, author, and philanthropist, based in Scottsdale, Arizona. Jason Hope believes in the power of technology and its ability to transform the world as we know it. He believes that even though the majority of the people are using the smart technology today, it would change drastically in the years to come as the Internet of Things technology takes over.

The Internet of Things technology is a new age technology that connects different devices in the same network and makes sharing of information in real-time possible and efficient. With the help of Internet of Things technology, most of the devices that one can imagine would be connected to each other, whether it is a fan or a coffeemaker and a phone or a wheelchair, and more. Such a great technology would ensure that the uses of resources are maximized, and the wastage of resources is minimized.

The European countries are already actively researching on the Internet of Things technology and its applications. The Internet of Things technology is used in the aviation industry to help the technicians know in real time if there are any damages in the engine or any other parts of the airplane. It makes it easy for the professionals to find out where the damage is inflicted and what needs to be repaired. Previously, finding where the flaw is can take several hours and even days. Jason Hope believes that with time, the power of Internet of Things technology would be realized by many different industries and efficiently integrated into their work culture.

As a futurist and a philanthropist, Jason Hope is also associated with many charitable organizations to help with social and community welfare. He also donates generously to the SENS Research Foundation, which does an active research on finding the cure for a terminal illness like cancer, and other deadly diseases. SENS Research Foundation also research on anti-aging and finding ways to enhance the lifespan of a human being. Jason Hope believes that even though these ideas seem impossible now, there is a possibility for its achievement in the future if done proper and extensive research on it.

His Twitter Profile: https://twitter.com/jasonhope

AviWeisfogel, the Sleep Apnea and GoFundMe Campaign

AviWeisfogel started ‘Owner Unlimited Sleep Patient’ in 2012. Soon afterwards, he started tutoring dentists on best practices for patients with sleep issues. In 2014, his ‘Dental Sleep Masters’ program was launched. Through this, dentists learn how to treat sleeping disorders and how to penetrate sleep with oral appliances.

Dental Sleep Apnea

‘Obstructive sleep apnea’ is a condition that affects people without regard to status or age. It is however more likely to be health treatment experienced by older people. Overweight individuals are likely to suffer from this owing to the likelihood that fat has pressed their airways. Waist fat and that around the neck can pose serious challenges. Smoking, blood pressure and diabetes make the risks higher for men above 40 years. Men and women should ensure they measure around their necks to ensure they are within the safe measurements advised.

Education

AviWeisfogel went to Rutgers University where he graduated with a bachelor’s degree. He majored in psychology and biology. At the New York University’s dentist college, he earned a DDS.

Crowd Funding on GoFundMe

In support of operation smile, AviWeisfogel started fundraiser at GoFundMe. Kids who have cleft lip or other challenges related to the mouth are offered free surgery and follow up courtesy of this international charity: Operation Smile. AviWeisfogel also supports adults, who were unable to deal with childhood issues such as cleft palate, cleft lip and other facial deformities. Through this campaign, AviWeisfogel is determined to raise $2000 to support such victims. Through this campaign, kids will be able to lead a happy and fruitful life without discrimination and ridicule to learn more: http://thebrotalk.com/sports/avi-weisfogels-controversial-outlook-on-the-2017-2018-knicks/ click here.

AviWeisfogel said, in an interview, those children with deformities needed to be treated as though they were one’s own. It is this passion for helping the children with deformities that informs his passion to fund raise. Every child, he said deserves surgical care. This was his response to a question posed about his choice of organization to support.

Operation Smile is known world over for the good work it does in restoring people’s dignity through vital operations. The organization works with hospitals and governments to provide solutions to individuals and families with children with deformities.

What I Learned Today About Prison Technology

Did you ever stop and think about how our country’s correctional officers are able to monitor the daily threats that arise in our prison systems? When I do I think of tough officers breaking up fights in “the yard.” However, I have no knowledge of the true threats they face. I recently read a PR Newswire article about Securus Technologies that shed some light on how the prison technology company was on the cutting edge of innovation that helps to stop possible threats, often even before they start. The testimonials from Securus clients’ talked about things like how with the technology they could monitor illegal phone calls to contraband cell phones and do things like break up drug rings, be alerted to corrupt employees and monitor calls to find out things that will be invaluable in helping to ensure criminals are locked up for the crimes they committed. The article can be found here.

 

Securus Technologies is an interesting company, and from my understanding they have grown leaps and bounds by providing technology to prisons that keeps up with the ever-growing digital threats from contraband phones. For example, they provide a technology that monitors and is able to track and pinpoint illegal cell phones that may have been brought to prisoners by other inmates, visitors or even corrupt staff. These cell phones can be a huge threat as they can often connect to wireless networks and open a portal of access that will likely be used for farm.

 

Securus also offers things like recording of phone calls from these contraband cell phones. This means that correctional facilities now can do more than simply find a phone and take it away, they can monitor what the actual goal of risking sneaking in a cell phone was. This information often helps gather evidence that ensures the guilty person is punished as they should be.

What You Should Know About The Civil Group Named Justice That Works

The rate at which human rights are being abused in different parts of the United States of America gives cause for concern. Arizona has one of the worst reputations with regards to abuse of human rights, civil rights and even immigrants’ rights. The height of this abuse was the illegal arrest and detention of both Michael Lacey and Jim Larkin who are co-founders of Phoenix New Times and Village Voice Media.

These two were picked up illegally in their houses in October, 2007. They were later compensated for the abuse of their rights. Despite what they went through, they dedicated their settlement money to set up Frontera Fund, an organization that funds civil, migrant and human rights groups all over Arizona.

One of the human rights organizations in Arizona is Justice That Works. The organization found out that Arizona spends too much money on incarceration, so they are agitating for a justice that is not built around incarceration. They want a justice that tries to change the mindset of criminals and not justice that burdens the community with the responsibility of feeding criminals on jail term.

The organization was established by Heather Hamel, an attorney in Arizona. The most worrisome issue with current mass incarceration in Arizona is the fact that African American men seem to be the target. It seems justice in Arizona has zero tolerance for black men. Mass incarceration is a problem on its own, that the problem now has racism undertone makes the whole issue more complicated. Learn more about Jim Larkin: http://www.bizjournals.com/phoenix/potmsearch/detail/submission/6427427/Jim_Larkin

This is what Heather Hamel is trying to change with her organization. The team of Justice that works also includes Viridiana Hernandez, the policy director for Center for Neighborhood Leadership and Ayensa Millan who doubles as a radio show host and an immigration lawyer.

In 2016, Justice That Works launched a plan to build community court in Phoenix with the support of residents of the community. This is because it was discovered that community courts have been able to reduce crime rates and also keep people out of jail thereby saving millions of dollars that would have been spent on incarceration. Read more: Michael Larcey | Twitter and Village Voice Media | Wikipedia

In her bid to discourage mass incarceration, Hamel disclosed the fact that Marywale spends about $30 million dollars every year on incarceration. The money could have been diverted to upgrade schools and also provide better amenities. It can be used to increase access to healthcare.

Heather Hamel has been dissipating her personal time and money into this cause. Michael Lacey and Jim Larkin, despite being locked up for no reason, decided to make efforts towards preventing other people from suffering the same fate by donating the funds towards the same cause. What have you done about it?

It is important that you and everyone you know contributes their quota into this cause. It is not a smart idea to wait until you become a victim of incarceration before you begin to fight it. You may not have enough time to participate in all their activities, but you can donate some funds just to encourage the group. Your donation will definitely be a morale booster to Hamel and her team.

OSI Brings Advanced Plant Design To Poland

Ostroda is a city of about 33,000 in the historic Masuria region of northern Poland and the site of a $36 million state-of-the-art beef processing plant built by OSI Group. It opened operations in 2013.

The plant not only represents the importance which OSI Group places on European Union member countries such as Poland, but also illustrates the company’s ongoing commitment to world-wide sustainability, environmentally-friendly operations — and facilities that employ resource-efficient measure functions.

The Ostroda beef plant is a model for all of the above. It was fitted with water-saving faucets, highly efficient indoor and outdoor lighting using LED technology while also drawing heavily upon renewable energy sources such as wind and solar for power. This is coupled with advanced insulation materials and cutting-edge energy monitoring systems.

Follow OSI Group on LinkedIn

Considering its advanced design, it’s not surprising the plant achieved Gold LEED certification, a rating system devised by the United States Green Building Council to determine the environmental performance of a building. Gold Certification is the highest level of certification.

Additionally, the Ostroda plant site used a high percentage of recycled and regional materials in construction, and even incorporated a parking area for ride-share buses and bicycles.

Hamburger produced at the Ostroda location supplies quick-service restaurants, such as McDonald’s, not only in Poland but also the Czech Republic, Slovakia, the Baltic States, Sweden and Finland. While the primary focus of the plant is beef production, the site is geared up to handle other protein product processing as well.

The city of Ostroda was delighted to be chosen by OSI as a location for one of the most modern, energy-efficient and sustainable food processing operations in Europe. The state-of-the-art OSI beef facility replaced an older, aging processing plant. It was a key factor in preserving some 93 jobs for the city at the time of construction. OSI officials predicted plant employment will grow by about 30%.

OSI Group has maintained a presence in Poland since 1992.

Learn more about OSI group: http://www.wattagnet.com/articles/27248-osi-group-buys-former-tyson-foods-plant-in-chicago

Jose Henrique Borghi – Leading Name in the Brazilian Advertising Industry

Jose Henrique Borghi has achieved tremendous success in the Brazilian advertising industry, and it is all because of his unconventional ideas and ad campaigns that he has created for his clients over the years. Jose Borghi is the man behind one of the most popular advertisements of all time that he created and conceptualized for wildlife conservation. The ad named “Mammals of Parmalat” is still remembered by many as one of the most inspiring ads ever created in Brazil.

Jose Henrique Borghi currently holds the designation of co-CEO at the third largest advertising agency in Brazil, Mullen Lowe Brazil. Jose has played a very significant role in the success of the advertising agency and has also helped it get some of the big accounts. Even though Jose Borghi has worked with many companies over the years, some of his clients that are worth mentioning are Mitsubishi, Unilever, and Fiat. The advertising campaign designed by Jose Henrique Borghi for Fiat Automobiles helped the company achieve great success after entering the Brazilian market, and achieve its sales target quite easily.

Jose Borghi graduated in Marketing from the leading institution in the country, Pontifical Catholic University. He has worked with some of the top most advertising firms in the country, such as FCB, Talent, Leo Burnett, and DM9DDB. Working with the top Advertising agencies helped him gain the experience as well as the exposure needed to survive in this highly challenging and competitive profession.

Jose Borghi has won many awards in the advertising world, including 20 Awards at the Cannes Film Festival, 16 Abril Awards, 7 Awards at the London Film Festival, 15 Awards at the New York Film Festival, and more. One of the reasons he continues to enjoy continuous patronage of his clients is that he has managed to deliver consistent results in the advertising business to his clients over the years, and he does so by providing unique and out-of-the-box solutions.

Yanni Hufnagel continues to build up Nevada basketball program

America’s greatest assistant coach is Yanni Hufnagel. He is Jewish born and raised and is now the assistant coach for the Nevada Wolf Pack. He started his time in Nevada last April, where he is serving alongside coach Eric Musselman. Yanni Hufnagel has been drawn to sports since he was little. Coaching has been his life dream.

Yanni Hufnagel was raised in Scarsdale, New York, where he spent his life reading every book on coaching he could find. As a child, he would use basketball figures to map out plays he learned from his readings. Yanni Hufnagel originally got into basketball by calling games for the local public television station.

He would then move onto becoming the basketball manager at Cornell University. During his time at Cornell for his studies, he earned an opportunity to intern with pro NBA team New Jersey Nets. Following his graduation from Cornell, he was recruited by Oklahoma coach Jeff Capel, who interviewed him and immediately hired him. After Coach Capel recommended Yanni Hufnagel to Harvard, he became the school’s volunteer assistant coach.

On his first day on the job, he immediately went to work recruiting players across the country. He has been praised for being able to convince athletes to join his basketball team’s program. He perfectly sells the school and program to the recruits he meets with. Throughout his time in basketball, Hufnagel has received multiple job offers from top colleges across the country.

Yanni Hufnagel received his bachelor’s degree from Cornell University and later earned his master’s degree from Oklahoma. He has been hired by several of the country’s top-tier schools including Cornell, Oklahoma, Harvard, Vanderbilt, California and now Nevada. He continues to succeed with every school he gets his hands on.

Yanni Hufnagel was recruited to play lacrosse for Pennsylvania State University but later transferred to Cornell. He has managed to become one of the most respected assistant coaches in college basketball.